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Rollo Goldstaub

Operator

Rollo Goldstaub is TikTok's Global Head of Sport, responsible for building and executing the platform's strategy across the sports vertical worldwide. In this role he works with major sports rights holders, federations, clubs and brands to develop content partnerships and commercial opportunities on TikTok, positioning the platform as a destination for sports fans and a marketing channel for sports organisations. Prior to joining TikTok, Goldstaub held senior roles in sports media and digital, including time at YouTube where he led sport partnerships in the UK and Europe, helping rights holders and broadcasters grow their presence on the platform. His career has spanned the intersection of sport, digital media and advertising, giving him a strong grounding in how sports properties can monetise and grow audiences through social and streaming platforms. Goldstaub is a recognised figure in the sports media and marketing industry, frequently engaging with rights holders and agencies on how short-form video and creator-led content are reshaping sports fan engagement and sponsorship value.

Last updated Oct 22, 2026 by ATDb automated enrichment

Role
Global Head of Sport
Company
TikTok
Based
London, United Kingdom

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Rollo Goldstaub is TikTok's Global Head of Sport, responsible for building and executing the platform's strategy across the sports vertical worldwide. In this role he works with major sports rights holders, federations, clubs and brands to develop content partnerships and commercial opportunities on TikTok, positioning the platform as a destination for sports fans and a marketing channel for sports organisations. Prior to joining TikTok, Goldstaub held senior roles in sports media and digital, including time at YouTube where he led sport partnerships in the UK and Europe, helping rights holders and broadcasters grow their presence on the platform. His career has spanned the intersection of sport, digital media and advertising, giving him a strong grounding in how sports properties can monetise and grow audiences through social and streaming platforms. Goldstaub is a recognised figure in the sports media and marketing industry, frequently engaging with rights holders and agencies on how short-form video and creator-led content are reshaping sports fan engagement and sponsorship value.

Expertise & education

Expertise

Sports Media PartnershipsShort-Form VideoTikTokDigital Platform StrategySports MarketingContent PartnershipsSocial Media AdvertisingRights Holder Strategy

Speaking topics

Sport and short-form videoFan engagement on social platformsSports rights and digital distributionBrand partnerships in sport

Recognition

Notable achievements

  • Built TikTok's global sport vertical, establishing the platform as a major destination for sports content and fan engagement
  • Previously led sport partnerships across UK and Europe at YouTube, growing rights holder presence on the platform