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Rocky Moss

Operator

Rocky Moss is the co-founder and CEO of Deepsee.io, a supply-path analytics and transparency platform designed to help publishers and buyers better understand and optimize the programmatic advertising ecosystem. Deepsee.io focuses on making the complex web of programmatic supply chains more legible, offering tools that surface data about SSP relationships, bid density, and monetization efficiency. Moss has been an active voice in discussions around supply-path optimization (SPO), ads.txt, sellers.json, and broader programmatic transparency initiatives. His work at Deepsee.io sits at the intersection of publisher monetization and buy-side accountability, areas of growing importance as the industry grapples with supply chain complexity and waste.

Role: CEOCompany: Deepsee.io

Last updated Oct 23, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Rocky Moss is the co-founder and CEO of Deepsee.io, a supply-path analytics and transparency platform designed to help publishers and buyers better understand and optimize the programmatic advertising ecosystem. Deepsee.io focuses on making the complex web of programmatic supply chains more legible, offering tools that surface data about SSP relationships, bid density, and monetization efficiency. Moss has been an active voice in discussions around supply-path optimization (SPO), ads.txt, sellers.json, and broader programmatic transparency initiatives. His work at Deepsee.io sits at the intersection of publisher monetization and buy-side accountability, areas of growing importance as the industry grapples with supply chain complexity and waste.

Expertise & education

Expertise

Supply-Path Optimization (SPO)Programmatic AdvertisingPublisher MonetizationAds.txt and Sellers.jsonSupply Chain TransparencyAdTech AnalyticsHeader Bidding

Speaking topics

Supply-path optimizationProgrammatic transparencyPublisher monetization analyticsAds.txt and sellers.json compliance

Recognition

Notable achievements

  • Co-founded Deepsee.io, a programmatic supply chain transparency and analytics platform used by publishers and media buyers