Rob Doubal
Rob Doubal is Co-Chief Creative Officer at M&C Saatchi London, where he has built a reputation as one of the UK advertising industry's most celebrated creative minds. Alongside his creative partner Micky Tudor, he has led the agency's creative output to consistent recognition at Cannes Lions, D&AD, and other major industry awards, producing work for clients including Stella Artois, Lloyds Banking Group, and various high-profile global brands. His work is known for its cultural intelligence and emotional resonance, often leveraging data and audience insight to sharpen creative impact in an increasingly programmatic media landscape. Doubal joined M&C Saatchi after building his career through the ranks of the agency, rising from copywriter to one of its most senior creative leaders. His partnership with Tudor has been a defining feature of the agency's creative identity over the past decade, with the duo steering campaigns that have won widespread industry acclaim. While his primary domain is creative leadership rather than pure AdTech, his work increasingly intersects with data-driven advertising, personalization at scale, and the evolving relationship between creative content and programmatic delivery. As a senior figure at one of the UK's most storied independent agencies, Doubal contributes to broader industry conversations around the role of creativity in performance marketing, the tension between brand-building and direct response, and how agencies must evolve their creative models to remain relevant in a technology-mediated advertising ecosystem.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026
- Years in industry
- 20 years
Bio
Rob Doubal is Co-Chief Creative Officer at M&C Saatchi London, where he has built a reputation as one of the UK advertising industry's most celebrated creative minds. Alongside his creative partner Micky Tudor, he has led the agency's creative output to consistent recognition at Cannes Lions, D&AD, and other major industry awards, producing work for clients including Stella Artois, Lloyds Banking Group, and various high-profile global brands. His work is known for its cultural intelligence and emotional resonance, often leveraging data and audience insight to sharpen creative impact in an increasingly programmatic media landscape. Doubal joined M&C Saatchi after building his career through the ranks of the agency, rising from copywriter to one of its most senior creative leaders. His partnership with Tudor has been a defining feature of the agency's creative identity over the past decade, with the duo steering campaigns that have won widespread industry acclaim. While his primary domain is creative leadership rather than pure AdTech, his work increasingly intersects with data-driven advertising, personalization at scale, and the evolving relationship between creative content and programmatic delivery. As a senior figure at one of the UK's most storied independent agencies, Doubal contributes to broader industry conversations around the role of creativity in performance marketing, the tension between brand-building and direct response, and how agencies must evolve their creative models to remain relevant in a technology-mediated advertising ecosystem.
Career
Executive Creative Director
M&C Saatchi · prior to CCO appointment
Creative Director
M&C Saatchi · mid-2000s to early 2010s
Copywriter
M&C Saatchi · early career
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Multiple Cannes Lions wins as Co-CCO of M&C Saatchi London
- D&AD Pencil recipient for creative work across multiple campaigns
- Led M&C Saatchi London's creative renaissance as Co-Chief Creative Officer alongside Micky Tudor
- Produced widely recognized campaigns for Stella Artois and Lloyds Banking Group