Rob Bonta

Rob Bonta serves as the 34th Attorney General of California, a role that has placed him at the center of some of the most consequential privacy and data enforcement actions affecting the AdTech industry. Appointed by Governor Gavin Newsom in March 2021 and subsequently elected in 2022, Bonta has aggressively enforced the California Consumer Privacy Act (CCPA) and its successor, the California Privacy Rights Act (CPRA), targeting major technology companies, data brokers, and advertising platforms for alleged violations of consumer data rights. His office has become a de facto regulatory body for the digital advertising ecosystem, given California's outsized influence on national and global data privacy standards. Bonta's enforcement priorities have directly impacted AdTech practices including behavioral targeting, cross-context advertising, the sale of personal data, and opt-out mechanisms. His office has issued investigative sweeps targeting mobile apps, data brokers, and connected TV platforms, sending warning letters and initiating formal investigations that have forced industry-wide compliance reviews. He has also been a vocal advocate for stronger federal privacy legislation and has collaborated with other state attorneys general on multistate actions against major tech platforms. Before becoming Attorney General, Bonta served in the California State Assembly representing the 18th District from 2012 to 2021, where he championed consumer protection and civil rights legislation. His legal background and legislative experience have made him one of the most influential non-industry figures shaping AdTech compliance, data governance, and the future of identity-based advertising in the United States.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026