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Rhys McLachlan

Thought Leader

Rhys McLachlan is a UK advanced-TV advertising executive. He was Director of Advanced Advertising at ITV from 2020 until July 2026, leading the broadcaster's addressable advertising business, and has since been building a stealth start-up. Before ITV he spent more than six years at Videology, latterly as SVP, Global Head of TV Strategy, and earlier worked at MediaCom UK and in TV buying at Universal McCann in London.

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Based: London, United KingdomConnections: 1

Last updated Sep 28, 2026 by the ATDb Editorial Team · Connections updated Oct 1, 2026

Years in industry
15 years

Bio

Rhys McLachlan is a UK advanced-TV advertising executive. He was Director of Advanced Advertising at ITV from 2020 until July 2026, leading the broadcaster's addressable advertising business, and has since been building a stealth start-up. Before ITV he spent more than six years at Videology, latterly as SVP, Global Head of TV Strategy, and earlier worked at MediaCom UK and in TV buying at Universal McCann in London.

Expertise & education

Expertise

Advanced TV AdvertisingAddressable TVConnected TV (CTV)Programmatic AdvertisingFirst-Party Data StrategyAudience TargetingIdentity ResolutionBroadcaster Video on Demand (BVOD)

Education

  • BA, Pacific History, University of Canterbury

Speaking topics

The future of TV advertisingAddressable and programmatic TVFirst-party data and identity in broadcastingConnected TV measurement and standardsThe convergence of broadcast and digital advertising
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