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Rebecca Cai

Operator

Rebecca Cai serves as Chief Global Markets Officer at On, the Swiss running and sportswear brand known for its distinctive CloudTec sole technology and rapid global expansion. She was promoted to this role from her position as General Manager of APAC, reflecting On's strategic push toward greater consumer centricity across its international markets. In her elevated role, Cai is responsible for driving On's global market strategy, overseeing how the brand engages consumers and grows its presence across regions worldwide.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Chief Global Markets Officer
Company
On
Based
New York, New York, Switzerland

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Rebecca Cai serves as Chief Global Markets Officer at On, the Swiss running and sportswear brand known for its distinctive CloudTec sole technology and rapid global expansion. She was promoted to this role from her position as General Manager of APAC, reflecting On's strategic push toward greater consumer centricity across its international markets. In her elevated role, Cai is responsible for driving On's global market strategy, overseeing how the brand engages consumers and grows its presence across regions worldwide.

Expertise & education

Expertise

Global Market StrategyBrand ExpansionConsumer MarketingSportswear IndustryAsia-Pacific MarketsRetail and Direct-to-Consumer

Recognition

Notable achievements

  • Promoted to Chief Global Markets Officer at On, a newly created strategic leadership role focused on consumer centricity
  • Led On's APAC business as General Manager prior to elevation to global role