Preethi Vasan

Executive

Represents the geographic APAC axis and holdco agency ad-ops/programmatic leadership tier that is systematically under-covered in most AdTech databases.

Role: Head of Programmatic & Ad TechnologyCompany: Dentsu

Last updated Aug 1, 2026 by the ATDb Editorial Team

Bio

Preethi Vasan leads programmatic strategy and ad technology implementation across Dentsu's media buying operations in APAC, focusing on data-driven activation and supply chain transparency. She works across DSP partnerships, private marketplace deals, and audience data strategy for major brand clients. Her regional expertise makes her a key figure in APAC programmatic development.

Expertise & education

Expertise

Programmatic BuyingAPAC MarketsSupply Chain Transparency