Preethi Bhatt

Preethi Bhatt is a senior product leader at Index Exchange, one of the largest independent supply-side platforms in programmatic advertising, where she oversees product strategy spanning publisher monetization tooling, auction mechanics, and identity-layer integrations. Her work is particularly notable for navigating the complex intersection of technical product development and the rapidly evolving privacy regulatory landscape affecting real-time bidding, including the deprecation of third-party cookies and the rise of alternative identity frameworks. At Index Exchange, Bhatt has been instrumental in shaping how the SSP positions its product suite to serve publishers in an increasingly fragmented and privacy-constrained ecosystem. Her focus on auction mechanics reflects deep expertise in the technical underpinnings of programmatic infrastructure, while her identity work places her at the forefront of industry efforts to build durable, consent-compliant addressability solutions. Bhatt represents a generation of AdTech product leaders who bridge engineering rigor with strategic market positioning, making her a key figure in how independent SSPs compete and differentiate in a landscape increasingly dominated by walled gardens and platform consolidation.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026