PB
Preethi Bhatt
Executive
VP-level product leaders at major independent SSPs are critical to understanding how the supply side of programmatic is evolving, yet are significantly under-covered relative to CEO-level executives.
Role: VP, Product ManagementCompany: Index Exchange
Last updated Jun 27, 2026 by the ATDb Editorial Team
Bio
Preethi Bhatt leads product strategy at Index Exchange, one of the largest independent SSPs in programmatic advertising. She focuses on publisher monetization tooling, auction mechanics, and identity-layer integrations. Her work sits at the intersection of technical product development and evolving privacy regulations affecting real-time bidding.
Expertise & education
Expertise
SSP ProductAuction MechanicsPublisher Monetization