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Pirouz Nilforoush

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Pirouz Nilforoush is the President and Co-Founder of inPowered AI, a company focused on using artificial intelligence to optimize the performance of content in paid media. inPowered AI helps brands and agencies amplify credible content — including earned media and branded content — through programmatic distribution, with a focus on driving measurable outcomes rather than just impressions or clicks. Nilforoush co-founded inPowered (originally known as NetShelter Technology Media) alongside his brother Peyman Nilforoush. NetShelter was a technology-focused media network that was acquired by Ziff Davis in 2013. Following the acquisition, the team pivoted to build inPowered, which evolved into an AI-powered content performance platform. Pirouz has been a consistent voice on the value of credible, third-party content in driving consumer trust and purchase intent. He has spoken and written on topics related to content marketing effectiveness, native advertising, and the role of AI in media optimization, positioning inPowered AI at the intersection of content marketing and performance advertising.

Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 23, 2026

Role
President and Co-Founder
Company
inPowered AI
Based
San Francisco, California, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Pirouz Nilforoush is the President and Co-Founder of inPowered AI, a company focused on using artificial intelligence to optimize the performance of content in paid media. inPowered AI helps brands and agencies amplify credible content — including earned media and branded content — through programmatic distribution, with a focus on driving measurable outcomes rather than just impressions or clicks. Nilforoush co-founded inPowered (originally known as NetShelter Technology Media) alongside his brother Peyman Nilforoush. NetShelter was a technology-focused media network that was acquired by Ziff Davis in 2013. Following the acquisition, the team pivoted to build inPowered, which evolved into an AI-powered content performance platform. Pirouz has been a consistent voice on the value of credible, third-party content in driving consumer trust and purchase intent. He has spoken and written on topics related to content marketing effectiveness, native advertising, and the role of AI in media optimization, positioning inPowered AI at the intersection of content marketing and performance advertising.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Content MarketingAI-Powered AdvertisingPaid Content DistributionNative AdvertisingProgrammatic AdvertisingEarned Media AmplificationContent Performance Optimization

Speaking topics

AI in content marketing and media optimizationThe role of credible content in driving purchase intentNative advertising and paid content distribution

Recognition

Notable achievements

  • Co-founded NetShelter Technology Media, which was acquired by Ziff Davis in 2013
  • Built inPowered AI into a recognized platform for AI-driven content performance in paid media
Connection details