Peter Wallace
Peter Wallace is the Chief Revenue Officer of Onetag, a next-generation global exchange, curation platform, and creative intelligence company.
Last updated Oct 7, 2026 by the ATDb Editorial Team
AI-drafted from public sources2 sources cited
- Years in industry
- 15 years
Bio
Peter Wallace is the Chief Revenue Officer of Onetag, a next-generation global exchange, curation platform, and creative intelligence company. He brings more than 15 years of leadership experience in commercial strategy, enterprise sales, and global business development, with a particular focus on contextual advertising, attention, data, and technology-driven approaches to digital media. Most recently, he served as General Manager for EMEA and JAPAC at GumGum, where he played a central role in growing the business outside the United States through both organic expansion and acquisitions. Earlier in his career, he led digital specialists at behavioral planning agency Total Media and held a senior role at audience data platform Eyeota, where he drove a fourfold increase in revenue. At Onetag, he oversees commercial development across demand, partnerships, and supply, with responsibility for revenue growth and expanding the company's global relationships and footprint. Source 1: onetag.com — Onetag Appoints Peter Wallace as Chief Revenue Officer ...
Career
Chief Revenue OfficerCurrent
Roles with a cited source. All linked roles are in the Roles tab.