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Paulie Dery

Operator

Paulie Dery is a growth-oriented marketing executive who serves as Chief Marketing Officer at AG1 (formerly Athletic Greens), the direct-to-consumer nutritional supplement brand. He is known for blending performance marketing rigor with brand-building to drive customer acquisition and retention at scale in the competitive DTC health and wellness space. Before joining AG1, Dery held senior marketing roles where he developed expertise in digital performance marketing, subscription business models, and consumer brand strategy. His background spans both brand and growth functions, making him a versatile operator in the modern DTC marketing landscape. At AG1, Dery oversees the company's global marketing efforts as the brand has expanded its reach significantly through podcast sponsorships, influencer partnerships, and performance channels — making AG1 one of the most recognizable names in the premium supplement category.

Role: CMOCompany: AG1

Last updated Oct 23, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Paulie Dery is a growth-oriented marketing executive who serves as Chief Marketing Officer at AG1 (formerly Athletic Greens), the direct-to-consumer nutritional supplement brand. He is known for blending performance marketing rigor with brand-building to drive customer acquisition and retention at scale in the competitive DTC health and wellness space. Before joining AG1, Dery held senior marketing roles where he developed expertise in digital performance marketing, subscription business models, and consumer brand strategy. His background spans both brand and growth functions, making him a versatile operator in the modern DTC marketing landscape. At AG1, Dery oversees the company's global marketing efforts as the brand has expanded its reach significantly through podcast sponsorships, influencer partnerships, and performance channels — making AG1 one of the most recognizable names in the premium supplement category.

Expertise & education

Expertise

Direct-to-Consumer MarketingPerformance MarketingBrand BuildingSubscription Business ModelsCustomer AcquisitionHealth and Wellness MarketingInfluencer and Podcast MarketingDigital Growth Strategy