Patrick McCann
Patrick McCann is SVP of Research at Raptive, the large independent ad management and monetization platform serving independent content creators and publishers. In this role he leads research initiatives focused on digital advertising, audience measurement, and the economics of the creator ecosystem. Raptive, formed from the combination of CafeMedia and AdThrive, represents one of the largest networks of independent publishers and is a significant player in programmatic advertising for content creators.
Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026
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Bio
Patrick McCann is SVP of Research at Raptive, the large independent ad management and monetization platform serving independent content creators and publishers. In this role he leads research initiatives focused on digital advertising, audience measurement, and the economics of the creator ecosystem. Raptive, formed from the combination of CafeMedia and AdThrive, represents one of the largest networks of independent publishers and is a significant player in programmatic advertising for content creators.