Chief Strategy Officer at Tinuiti
Ahene is known for bridging deep platform-side optimization expertise — gained at Facebook/Meta — with agency-level strategic leadership, making him a rare voice who understands both the algorithmic mechanics of ad delivery and the business imperatives of brand advertisers.
Last updated Feb 27, 2026 by AI Enrichment
Nii Ahene is one of the AdTech industry's most respected voices at the intersection of performance marketing, retail media, and advertising optimization. As Chief Strategy Officer at Tinuiti — one of the largest independent performance marketing agencies in the U.S. — he drives the agency's strategic vision across a portfolio that spans search, social, retail media, and programmatic advertising, helping major brands navigate an increasingly complex and fragmented digital landscape. Before joining Tinuiti, Ahene held a pivotal role at Facebook (now Meta) as Head of Optimization for Facebook and Instagram, where he was instrumental in building and scaling the ad delivery and optimization systems that underpin one of the world's largest advertising platforms. His work during a transformative period in social media advertising gave him deep, first-principles expertise in algorithmic bidding, auction dynamics, and performance measurement that few agency-side executives can match. Ahene is widely recognized as a thought leader in retail media and social commerce, frequently appearing on industry stages and in trade press to discuss the future of digital advertising, the deprecation of third-party cookies, and the rise of closed-loop measurement in retail media networks. His blend of platform-side engineering insight and agency-side strategic execution makes him a distinctive and influential figure in the AdTech ecosystem.
Meta (Facebook) (Approx. 2015-2019)
CPC Strategy (acquired by Tinuiti) (Approx. 2007-2015)