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Nigel Sharrocks

Standards Setter

Nigel Sharrocks is a highly experienced figure in UK media and advertising, currently serving as Chair of Barb (Broadcasters' Audience Research Board), the body responsible for television audience measurement in the UK. In this role he oversees the governance of the industry's primary TV ratings currency, which is central to how broadcasters and advertisers trade television advertising. Sharrocks built his career across major advertising and media agency networks, most notably at MediaCom, where he served as Managing Director and later Chairman of the UK operation, helping to establish it as one of the country's leading media agencies. His background spans media planning, buying, and agency leadership across several decades. He has been a prominent voice in UK media industry circles, contributing to debates around audience measurement, media trading, and the evolution of television in a digital landscape.

Last updated Nov 1, 2026 by ATDb automated enrichment · Connections updated Nov 2, 2026

Role
Chair
Company
Barb
Based
London, United Kingdom
Boards
1
Connections
1

AI-drafted from public sources1 source cited

Years in industry
35 years

Bio

Nigel Sharrocks is a highly experienced figure in UK media and advertising, currently serving as Chair of Barb (Broadcasters' Audience Research Board), the body responsible for television audience measurement in the UK. In this role he oversees the governance of the industry's primary TV ratings currency, which is central to how broadcasters and advertisers trade television advertising. Sharrocks built his career across major advertising and media agency networks, most notably at MediaCom, where he served as Managing Director and later Chairman of the UK operation, helping to establish it as one of the country's leading media agencies. His background spans media planning, buying, and agency leadership across several decades. He has been a prominent voice in UK media industry circles, contributing to debates around audience measurement, media trading, and the evolution of television in a digital landscape.

Expertise & education

Expertise

Television Audience MeasurementMedia Planning and BuyingMedia Agency LeadershipTV AdvertisingIndustry GovernanceAudience Research

Speaking topics

Television audience measurementThe future of TV advertisingMedia agency evolution

Recognition

Notable achievements

  • Chair of Barb, overseeing the UK's definitive television audience measurement system
  • Senior leadership at MediaCom UK, one of the UK's largest media agencies
Connection details