Nicole Perrin

EVP, Business Intelligence at Advertiser Perceptions

Advertising and media industry analysis and market intelligence

AnalystNew York, NY, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Nicole Perrin is EVP, Business Intelligence at Advertiser Perceptions, where she brings deep expertise in advertising and media industry analysis. She previously served as a Principal Analyst at eMarketer / Insider Intelligence, covering trends and developments across the advertising and media landscape. Her career reflects a consistent focus on translating complex market data into strategic intelligence for the advertising industry.

Previous Roles

Principal Analyst

eMarketer / Insider Intelligence

Expertise

Programmatic AdvertisingAd FraudData Privacy and RegulationDigital Advertising ResearchWalled GardensIdentity ResolutionCookie DeprecationAdvertiser Sentiment Research

Education

Bachelor's Degree, Liberal Arts

Notable Achievements

Served as a Principal Analyst at eMarketer, one of the most cited digital advertising research firms in the industry
Produced widely referenced research on programmatic advertising trends, ad fraud, and privacy regulations
Appointed VP of Business Intelligence at Advertiser Perceptions to lead primary research on advertiser behavior and AdTech adoption

Speaking Topics

Programmatic Advertising TrendsAd Fraud and Brand SafetyPrivacy Regulations and Their Impact on Digital AdvertisingWalled Gardens and Platform DynamicsAdvertiser Sentiment and Media Buying Trends

Publications

Various research reports and forecasts published at eMarketer/Insider Intelligence on programmatic advertising, ad fraud, and digital media trends

Connections