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Nicole Perrin

Analyst

Nicole Perrin is EVP, Business Intelligence at Advertiser Perceptions, where she brings deep expertise in advertising and media industry analysis. She previously served as a Principal Analyst at eMarketer / Insider Intelligence, covering trends and developments across the advertising and media landscape. Her career reflects a consistent focus on translating complex market data into strategic intelligence for the advertising industry.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
EVP, Business Intelligence
Company
Advertiser Perceptions
Based
New York, NY, United States
Connections
1
Years in industry
15 years

Bio

Nicole Perrin is EVP, Business Intelligence at Advertiser Perceptions, where she brings deep expertise in advertising and media industry analysis. She previously served as a Principal Analyst at eMarketer / Insider Intelligence, covering trends and developments across the advertising and media landscape. Her career reflects a consistent focus on translating complex market data into strategic intelligence for the advertising industry.

Career

  • Principal Analyst

    eMarketer / Insider Intelligence

Expertise & education

Expertise

Programmatic AdvertisingAd FraudData Privacy and RegulationDigital Advertising ResearchWalled GardensIdentity ResolutionCookie DeprecationAdvertiser Sentiment Research

Education

  • Bachelor's Degree, Liberal Arts

Speaking topics

Programmatic Advertising TrendsAd Fraud and Brand SafetyPrivacy Regulations and Their Impact on Digital AdvertisingWalled Gardens and Platform DynamicsAdvertiser Sentiment and Media Buying Trends

Recognition

Notable achievements

  • Served as a Principal Analyst at eMarketer, one of the most cited digital advertising research firms in the industry
  • Produced widely referenced research on programmatic advertising trends, ad fraud, and privacy regulations
  • Appointed VP of Business Intelligence at Advertiser Perceptions to lead primary research on advertiser behavior and AdTech adoption

Publications

  • Various research reports and forecasts published at eMarketer/Insider Intelligence on programmatic advertising, ad fraud, and digital media trends
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