VP of Business Intelligence at Advertiser Perceptions
Perrin is known for her authoritative analysis of programmatic advertising, ad fraud, and privacy's impact on digital media at eMarketer, and for making complex AdTech dynamics accessible to a broad industry audience.
Last updated Feb 27, 2026 by AI Enrichment
Nicole Perrin is a respected digital advertising analyst known for translating complex AdTech developments into clear, actionable insights for marketers, agencies, and industry stakeholders. Her work has helped shape how the industry understands programmatic advertising, ad fraud, data privacy regulations, and the influence of major platforms like Google, Facebook, and Amazon on the broader advertising ecosystem. She is widely cited in trade publications and has been a go-to voice for journalists and executives seeking authoritative perspective on digital media trends. Perrin spent a significant portion of her career at eMarketer (now Insider Intelligence), where she served as a Principal Analyst and became one of the firm's most prominent researchers covering digital advertising. During her tenure, she produced influential reports and forecasts on programmatic buying, identity resolution, cookie deprecation, and the evolving competitive dynamics among walled gardens. Her ability to synthesize data and industry signals into forward-looking narratives made her a frequent speaker at advertising and marketing conferences. She has since moved to Advertiser Perceptions, where as VP of Business Intelligence she leads research initiatives focused on advertiser sentiment, media buying behavior, and AdTech adoption patterns. In this role, she brings her analytical rigor to primary research, helping brands and agencies benchmark their strategies against broader market trends and understand how the advertising technology landscape continues to evolve.
eMarketer (Insider Intelligence)