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Nicolas Rieul

Operator

Nicolas Rieul works at Actionable. He is known for his work establishing geolocation-based foot traffic attribution as a measurable, privacy-conscious standard for digital-to-offline campaign measurement in Europe.

Company: ActionableBased: Paris, Île-de-France, France

Last updated Jul 25, 2026 by the ATDb Editorial Team

Years in industry
15 years

Career

  • Co-Founder

    S4M (Software for Mobile) · 2011-present

Expertise & education

Expertise

Drive-to-Store AdvertisingMobile ProgrammaticGeolocation-Based AttributionFoot Traffic MeasurementRetail MediaIncrementality MeasurementLocation DataOmnichannel Advertising

Speaking topics

Drive-to-Store Advertising and MeasurementMobile Programmatic and Geolocation DataRetail Media and Omnichannel AttributionPrivacy-Compliant Location-Based Advertising

Recognition

Notable achievements

  • Helped establish geolocation-based foot traffic attribution as a measurable, privacy-conscious standard for digital-to-offline campaign measurement in Europe