Nicolas Rieul

Founder

S4M represents an important European mobile AdTech company with a unique drive-to-store measurement proposition; its co-founder is a notable EMEA AdTech figure underrepresented in US-centric databases.

Role: Co-Founder & Managing Director, FranceCompany: S4M

Last updated Jul 14, 2026 by the ATDb Editorial Team

Bio

Nicolas Rieul is a co-founder of S4M (Software for Mobile), a drive-to-store advertising platform that bridges digital advertising with offline foot traffic measurement. He has helped build S4M into a significant European mobile AdTech company with operations across France, the UK, and international markets. His expertise spans mobile programmatic, geolocation-based attribution, and retail media measurement.

Expertise & education

Expertise

Mobile AdvertisingDrive-to-Store AttributionRetail Media