N
Nico Neumann
Associate Professor at Melbourne Business School
Academic research in advertising measurement and AdTech
OperatorLos Angeles, California, United States12+ years in industry
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Nico Neumann is an Associate Professor at Melbourne Business School, where his work sits at the intersection of advertising technology, measurement, and data-driven marketing. Prior to academia, he held a senior technology leadership role at Oracle Data Cloud, contributing to data management and audience solutions at scale.
Previous Roles
Senior Technology Leadership Role
Oracle Data Cloud
Expertise
Cross-Platform MeasurementConvergent TV AnalyticsBig Data InfrastructureMachine Learning in AdvertisingAttribution ModelingData Management PlatformsPrivacy-Compliant MeasurementConnected TV (CTV) Advertising
Notable Achievements
- Led technology strategy at VideoAmp as the company emerged as a major alternative TV measurement currency provider
- Oversaw development of VideoAmp's cross-platform measurement infrastructure spanning linear TV, CTV, and digital
Speaking Topics
Cross-platform TV and digital measurementAlternative currency in TV advertisingPrivacy-compliant audience measurementMachine learning applications in AdTech
Connections