Nico Neumann

Nico Neumann is a senior technology leader in the advertising measurement space, best known for his work at VideoAmp, where as CTO he has helped build one of the industry's most prominent alternatives to legacy TV currency measurement. His technical leadership has been central to VideoAmp's push to unify linear TV, connected TV, and digital campaign measurement into a single cross-platform framework — a capability increasingly demanded by major advertisers and agencies navigating audience fragmentation. Before VideoAmp, Neumann held engineering and technology leadership roles at Oracle Data Cloud, where he worked on data management platforms and audience solutions at scale. His background spans big data infrastructure, machine learning applications in media and advertising, and privacy-compliant measurement methodologies — a combination that has positioned him as a technically credible voice in the ongoing industry debate around post-cookie identity and audience measurement reform. Neumann operates at the intersection of engineering rigor and media industry transformation, contributing to VideoAmp's growth as a serious challenger to Nielsen in the TV measurement landscape. His work reflects a broader industry shift toward software-defined, data-driven approaches to understanding advertising effectiveness across converging screens.

• Led technology strategy at VideoAmp as the company emerged as a major alternative TV measurement currency provider
• Oversaw development of VideoAmp's cross-platform measurement infrastructure spanning linear TV, CTV, and digital