Nerissa Valdellon
Nerissa Valdellon is a marketing and content strategy leader at Channel Factory, a global brand suitability and contextual targeting company focused on YouTube and video advertising. She is recognized for her ability to articulate the value of brand safety and contextual advertising solutions to marketers navigating the complexities of digital video environments. Her work at Channel Factory has helped position the company as a thought leader in the brand suitability space, particularly as the industry has shifted focus from blunt brand safety tools to more nuanced contextual approaches. Valdellon has built her career at the intersection of content marketing, demand generation, and AdTech communications, with a strong focus on the Asia-Pacific region. Her background spans content creation, editorial strategy, and marketing leadership, giving her a distinctive perspective on how technology companies can build credibility and trust with brand and agency audiences. She has been instrumental in producing educational content, reports, and thought leadership that help marketers understand YouTube advertising effectiveness and brand suitability best practices. Based in Singapore, Valdellon represents Channel Factory's voice in the APAC market, a region of growing strategic importance for programmatic and video advertising. Her contributions span content marketing, regional communications, and industry education, making her a notable figure in AdTech marketing circles across Southeast Asia and beyond.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026
- Years in industry
- 10 years
Bio
Nerissa Valdellon is a marketing and content strategy leader at Channel Factory, a global brand suitability and contextual targeting company focused on YouTube and video advertising. She is recognized for her ability to articulate the value of brand safety and contextual advertising solutions to marketers navigating the complexities of digital video environments. Her work at Channel Factory has helped position the company as a thought leader in the brand suitability space, particularly as the industry has shifted focus from blunt brand safety tools to more nuanced contextual approaches. Valdellon has built her career at the intersection of content marketing, demand generation, and AdTech communications, with a strong focus on the Asia-Pacific region. Her background spans content creation, editorial strategy, and marketing leadership, giving her a distinctive perspective on how technology companies can build credibility and trust with brand and agency audiences. She has been instrumental in producing educational content, reports, and thought leadership that help marketers understand YouTube advertising effectiveness and brand suitability best practices. Based in Singapore, Valdellon represents Channel Factory's voice in the APAC market, a region of growing strategic importance for programmatic and video advertising. Her contributions span content marketing, regional communications, and industry education, making her a notable figure in AdTech marketing circles across Southeast Asia and beyond.
Career
Content Marketing Manager
Channel Factory · prior to VP role
Content and Editorial roles
Various · prior to Channel Factory
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led content marketing and thought leadership strategy for Channel Factory across the APAC region
- Contributed to positioning Channel Factory as a recognized voice in brand suitability and YouTube advertising
Publications
- Channel Factory blog posts and industry reports on brand suitability and YouTube advertising