Neil Saunders

Neil Saunders is one of the most quoted retail and consumer analysts in the world, serving as Managing Director of GlobalData Retail. He is widely recognized for his ability to translate complex retail and consumer data into clear, actionable insights that resonate with both industry professionals and mainstream media audiences. His commentary regularly appears in outlets such as CNN, The New York Times, The Wall Street Journal, BBC, and Reuters, making him a go-to voice on topics ranging from department store decline to e-commerce disruption and shifting consumer spending patterns. Saunders has built his career at the intersection of retail strategy, consumer analytics, and market intelligence. Before his current role at GlobalData, he served as CEO of Conlumino, a retail research and consulting firm, where he developed deep expertise in retail performance analysis and competitive benchmarking. His work spans physical and digital retail, with particular focus on how brands adapt to changing shopper expectations, the rise of omnichannel commerce, and the strategic implications of retail media and advertising investment. Saunders is highly relevant to the AdTech ecosystem through his authoritative analysis of retail media networks, the monetization strategies of major retailers like Amazon, Walmart, and Target, and the growing convergence of commerce and advertising. His insights on how retailers leverage first-party data and advertising platforms to drive revenue have made him an influential voice in discussions around retail media, shopper marketing, and the future of commerce-driven advertising.

Last updated Oct 14, 2026 by the ATDb Editorial Team