Nadia Gonzalez

Nadia Gonzalez is a senior data and addressability leader at Publicis Media, where she drives the agency holding group's strategy around identity resolution, cookieless targeting, and audience data activation. Her work sits at a critical intersection of media buying operations and the rapidly evolving identity landscape, making her a key figure in how one of the world's largest agency networks prepares for a post-third-party-cookie ecosystem. In her role as SVP, Gonzalez has been central to evaluating and integrating identity solutions such as UID 2.0, first-party data strategies, and clean room technologies on behalf of Publicis Media's clients. She works closely with publishers, data partners, and technology vendors to ensure addressability remains viable as browser and regulatory changes reshape digital advertising infrastructure. Gonzalez represents a growing class of agency-side data executives who bridge the gap between technical identity infrastructure and practical media investment decisions. Her influence extends to how large advertisers think about data governance, audience segmentation, and measurement in a privacy-first environment.

• Led Publicis Media's data and addressability strategy during the critical industry transition away from third-party cookies
• Shaped agency-wide frameworks for evaluating and deploying identity solutions across Publicis Media's client portfolio