Mike Peralta
Mike Peralta is a senior digital media and advertising executive best known for his role as Chief Revenue Officer at Future plc, the global media company behind brands such as TechRadar, Tom's Guide, PC Gamer, and Marie Claire. In this capacity, he oversees revenue strategy and commercial partnerships across Future's expansive portfolio of enthusiast and specialist media brands, helping the company navigate the evolving programmatic and direct advertising landscape at scale. His work sits at the intersection of premium content monetization, audience data strategy, and advertiser solutions. Peralta brings extensive experience in digital advertising sales and revenue leadership, having held senior commercial roles at major media and technology companies prior to joining Future. His career has spanned the transition from traditional digital display to sophisticated programmatic ecosystems, giving him a broad perspective on how publishers can compete effectively for advertiser budgets in a fragmented media environment. He has been instrumental in building out Future's U.S. commercial operations and positioning the company as a destination for performance-driven and brand advertising alike. At Future, Peralta has focused on leveraging the company's first-party data capabilities and contextual targeting strengths as the industry moves away from third-party cookies. His leadership reflects a broader industry trend of publishers investing in owned data assets and direct audience relationships to sustain monetization in a privacy-first era.
Last updated Oct 18, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Mike Peralta is a senior digital media and advertising executive best known for his role as Chief Revenue Officer at Future plc, the global media company behind brands such as TechRadar, Tom's Guide, PC Gamer, and Marie Claire. In this capacity, he oversees revenue strategy and commercial partnerships across Future's expansive portfolio of enthusiast and specialist media brands, helping the company navigate the evolving programmatic and direct advertising landscape at scale. His work sits at the intersection of premium content monetization, audience data strategy, and advertiser solutions. Peralta brings extensive experience in digital advertising sales and revenue leadership, having held senior commercial roles at major media and technology companies prior to joining Future. His career has spanned the transition from traditional digital display to sophisticated programmatic ecosystems, giving him a broad perspective on how publishers can compete effectively for advertiser budgets in a fragmented media environment. He has been instrumental in building out Future's U.S. commercial operations and positioning the company as a destination for performance-driven and brand advertising alike. At Future, Peralta has focused on leveraging the company's first-party data capabilities and contextual targeting strengths as the industry moves away from third-party cookies. His leadership reflects a broader industry trend of publishers investing in owned data assets and direct audience relationships to sustain monetization in a privacy-first era.
Career
Chief Revenue OfficerCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Scaled Future plc's U.S. advertising revenue operations as Chief Revenue Officer across a portfolio of 200+ media brands
- Led commercial strategy during Future's aggressive acquisition phase, integrating new brands into a unified advertising proposition
- Positioned Future's first-party data and contextual targeting capabilities as a competitive differentiator in the post-cookie era