Mike Finnerty

Mike Finnerty is a seasoned AdTech and marketing technology sales executive known for his work helping brands and agencies leverage data-driven measurement solutions to optimize media investment. At Mutinex, he plays a key commercial role in expanding the company's presence in North America, evangelizing the platform's marketing mix modeling (MMM) capabilities to enterprise advertisers seeking greater accountability and ROI from their media spend. His work sits at the intersection of measurement, analytics, and media strategy — areas of growing urgency as the industry grapples with signal loss and cookie deprecation. Throughout his career, Finnerty has held sales and business development roles across a range of AdTech and media technology companies, building expertise in programmatic advertising, data analytics, and marketing measurement. He has a track record of building relationships with brand-side marketers and agency partners, translating complex technical solutions into clear business value propositions. Finnerty is recognized within AdTech circles as a commercially minded operator who understands both the technical underpinnings of modern advertising infrastructure and the strategic pressures facing CMOs and media planners. His move to Mutinex reflects broader industry momentum toward privacy-safe, econometric measurement approaches as alternatives to deterministic attribution models.

Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026