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Mike Caprio

Operator

Mike Caprio is Chief Growth Officer, Advertising at JWX.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Chief Growth Officer, Advertising
Company
JWX
Based
Durham, North Carolina, United States
Connections
1
Years in industry
15 years

Expertise & education

Expertise

Server-side ad servingAd infrastructure APIsRetail media networksFirst-party data strategyCustom ad platform developmentProgrammatic advertisingAd decisioningPublisher monetization

Education

  • Computer Science background

Speaking topics

Retail media infrastructure and network buildoutAPI-first ad serving and custom ad platform developmentServer-side ad decisioning vs. client-side approachesFirst-party data and the future of advertising without third-party cookiesWhy retailers and publishers should own their ad tech stack

Recognition

Notable achievements

  • Championed server-side ad decisioning as a privacy-safe and performance-superior alternative to client-side ad serving
Connection details