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Michael Lacorazza

Operator

Michael Lacorazza is a senior technology and digital transformation executive currently serving at US Bank, where he focuses on experience design and delivery at enterprise scale. His career has been defined by leading large organizations through complex digital modernization efforts, with a strong emphasis on customer-centric design, data-driven decision making, and the integration of emerging technologies into core business operations. Prior to US Bank, Lacorazza held a prominent role at Wells Fargo, where he served as Head of Integrated Marketing Technology and led significant initiatives around marketing technology infrastructure, data platforms, and personalization capabilities. His work at Wells Fargo placed him at the intersection of financial services and marketing technology, giving him deep exposure to identity resolution, customer data platforms, and the evolving landscape of first-party data strategies — areas of growing importance as third-party cookies deprecate. Lacorazza's career trajectory reflects a broader industry shift toward treating marketing and customer experience technology as core enterprise infrastructure rather than peripheral functions. His experience navigating large regulated institutions while driving innovation makes him a notable figure in the financial services technology and MarTech/AdTech convergence space.

Last updated Jun 24, 2026 by ATDb automated enrichment

Role
Executive Vice President, Head of Experience Design and Delivery
Company
US Bank
Based
New York, New York, United States
Years in industry
20 years

Bio

Michael Lacorazza is a senior technology and digital transformation executive currently serving at US Bank, where he focuses on experience design and delivery at enterprise scale. His career has been defined by leading large organizations through complex digital modernization efforts, with a strong emphasis on customer-centric design, data-driven decision making, and the integration of emerging technologies into core business operations. Prior to US Bank, Lacorazza held a prominent role at Wells Fargo, where he served as Head of Integrated Marketing Technology and led significant initiatives around marketing technology infrastructure, data platforms, and personalization capabilities. His work at Wells Fargo placed him at the intersection of financial services and marketing technology, giving him deep exposure to identity resolution, customer data platforms, and the evolving landscape of first-party data strategies — areas of growing importance as third-party cookies deprecate. Lacorazza's career trajectory reflects a broader industry shift toward treating marketing and customer experience technology as core enterprise infrastructure rather than peripheral functions. His experience navigating large regulated institutions while driving innovation makes him a notable figure in the financial services technology and MarTech/AdTech convergence space.

Career

  • Head of Integrated Marketing Technology

    Wells Fargo · 2015-2022

  • Senior Vice President, Marketing Technology

    Wells Fargo · 2012-2015

Expertise & education

Expertise

Marketing Technology (MarTech)Customer Data PlatformsFirst-Party Data StrategyDigital TransformationExperience DesignPersonalization at ScaleIdentity ResolutionFinancial Services Technology

Speaking topics

Marketing Technology in Financial ServicesCustomer Data and PersonalizationDigital Transformation at ScaleFirst-Party Data Strategies

Recognition

Notable achievements

  • Led integrated marketing technology strategy at Wells Fargo, one of the largest financial institutions in the US
  • Drove enterprise-level customer experience and data platform modernization at US Bank