Michael Collins

Michael Collins leads Locality, a media company that champions local broadcast television as a premium advertising medium, helping national brands reach audiences at the local market level across both linear and streaming platforms. Under his leadership, Locality has positioned itself as a key advocate for local TV's role in the modern media mix, working with broadcasters, agencies, and advertisers to unlock the value of local inventory at scale. Collins has spent his career in television media and advertising sales, with deep expertise in local broadcast and the evolving landscape of TV advertising. His work at Locality focuses on bridging the gap between national advertising demand and local broadcast supply, at a time when streaming and data-driven TV buying are reshaping how advertisers approach local markets.

Last updated Oct 24, 2026 by ATDb automated enrichment