Michael Arzt

Michael Arzt is a senior leader at the Interactive Advertising Bureau (IAB), where he has played a central role in shaping industry standards, policy frameworks, and emerging commerce-driven advertising formats. He is particularly recognized for his work in retail media and connected commerce, areas that have become among the fastest-growing segments in the AdTech ecosystem. His efforts at IAB have helped define how brands, retailers, and technology platforms collaborate within standardized frameworks. Arzt's career has been rooted in the intersection of media, technology, and policy. At the IAB, he has contributed to working groups and initiatives that address the evolving landscape of digital advertising, including the rise of retail media networks and the convergence of commerce and advertising. His work involves convening stakeholders across the industry to develop guidelines and best practices that bring consistency and transparency to emerging ad formats. As a standards-setter within one of the most influential trade organizations in digital advertising, Arzt occupies a unique position bridging the interests of publishers, advertisers, agencies, and technology vendors. His focus on retail media reflects the broader industry shift toward commerce-enabled advertising, and his contributions to IAB's frameworks in this space have helped accelerate the maturation of retail media as a recognized and measurable channel.

Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026