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Melanie Deziel

Founder

A practitioner-turned-analyst and educator in native advertising and publisher monetization — a specialized content-advertising expertise axis that bridges AdTech and content strategy and is underrepresented in most databases.

Role: Co-Founder & Chief Content OfficerCompany: StoryFuel

Last updated Jun 15, 2026 by the ATDb Editorial Team

Bio

Melanie Deziel is a native advertising pioneer and content marketing strategist who founded StoryFuel to train marketers and publishers on content monetization and branded content strategy. She previously built the native advertising programs at Time Inc. and HuffPost and is the author of 'The Content Fuel Framework.' She is a frequent speaker and analyst on the intersection of content, advertising formats, and publisher revenue strategy.

Expertise & education

Expertise

Native AdvertisingContent MonetizationPublisher Strategy