Executive Director at PwC Australia
Brownlow is known for authoring PwC's Global Entertainment & Media Outlook, the industry's most comprehensive annual forecast of advertising and media spending trends across global markets.
Last updated Feb 27, 2026 by AI Enrichment
Megan Brownlow is best known as the principal author of PwC's annual Global Entertainment & Media Outlook, one of the most comprehensive and widely referenced industry forecasts in the media and advertising world. The Outlook tracks advertising spend, consumer expenditure, and digital transformation trends across dozens of markets globally, making Brownlow a go-to authority for executives, investors, and policymakers navigating the rapidly shifting media landscape. Her analysis spans programmatic advertising growth, streaming platform economics, digital versus traditional media dynamics, and the structural forces reshaping how content is monetized. As Executive Director at PwC Australia, Brownlow leads the firm's media and entertainment research practice, combining rigorous quantitative forecasting with qualitative insight into technology-driven disruption. Her work sits at the intersection of advertising technology, consumer behavior, and media business models — areas of acute interest to the AdTech industry as it grapples with identity resolution challenges, the decline of third-party cookies, and the rise of connected TV and retail media networks. She regularly presents findings at major industry conferences and is frequently sought for expert commentary by trade press and mainstream media. Brownlow's influence extends beyond individual reports; her annual Outlook has become a benchmark publication that shapes strategic planning cycles across broadcasters, digital platforms, agencies, and advertisers worldwide. Her career at PwC has been defined by building credible, data-driven narratives around complex market transitions, establishing her as one of Australia's most prominent media economists and a respected voice in global AdTech and media industry discourse.
PwC Australia (prior to Executive Director role)