Skip to content
ATDbbeta
MV

Matt Voda

Operator

Matt Voda is CEO of OptiMine Software, a cloud-based cross-channel marketing analytics and optimization company. He joined OptiMine from UnitedHealth Group, where he led consumer marketing within its Optum division. Before that he spent over a decade at Digital River as VP of Product Management, and began his career in customer and marketing analytics at Damark International and Information Advantage.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
CEO
Company
OptiMine
Based
Minneapolis, Minnesota, United States
Connections
2
Years in industry
20 years

Bio

Matt Voda is CEO of OptiMine Software, a cloud-based cross-channel marketing analytics and optimization company. He joined OptiMine from UnitedHealth Group, where he led consumer marketing within its Optum division. Before that he spent over a decade at Digital River as VP of Product Management, and began his career in customer and marketing analytics at Damark International and Information Advantage.

Expertise & education

Expertise

Programmatic AdvertisingMarketing Measurement & AnalyticsOmnichannel Campaign ManagementMedia Mix ModelingDigital Media Operations

Education

  • University of Minnesota (reported; degree details unconfirmed)

Speaking topics

Marketing measurement and media optimizationCMO and digital operations challengesPrivacy-safe measurement methodologies

Recognition

Notable achievements

  • Joined OptiMine as CEO to lead privacy-safe, advanced marketing measurement solutions for enterprise brands

Publications

  • OptiMine blog contributions (optimine.com/author/matt/)
Connection details