M
Matt Voda
CEO at OptiMine
Leading marketing measurement and analytics innovation at OptiMine
OperatorMinneapolis, Minnesota, United States20+ years in industry
Last updated Jun 1, 2026 by the ATDb Editorial Team
Bio
Matt Voda is CEO of OptiMine Software, a cloud-based cross-channel marketing analytics and optimization company. He joined OptiMine from UnitedHealth Group, where he led consumer marketing within its Optum division. Before that he spent over a decade at Digital River as VP of Product Management, and began his career in customer and marketing analytics at Damark International and Information Advantage.
Previous Roles
CEO
Basis Technologies (formerly Centro) (approx. 2016-2023)
CMO / Senior Marketing Executive
Centro (prior to CEO role)
Expertise
Programmatic AdvertisingAdvertising AutomationMarketing Measurement & AnalyticsAgency Technology InfrastructureOmnichannel Campaign ManagementMedia Mix ModelingAdTech Platform StrategyDigital Media Operations
Education
- University of Minnesota (reported; degree details unconfirmed)
Notable Achievements
- Led Basis Technologies (Centro) through its rebranding and transformation into a unified, independent advertising automation platform
- Oversaw Basis Technologies' integration of programmatic buying, workflow, and campaign execution into a single platform used by agencies and brands
- Joined OptiMine as CEO to lead privacy-safe, advanced marketing measurement solutions for enterprise brands
Speaking Topics
Future of agency operations and AdTech infrastructureProgrammatic media and automationMarketing measurement and media optimizationCMO and digital operations challengesPrivacy-safe measurement methodologies
Publications
- OptiMine blog contributions (optimine.com/author/matt/)
Connections