Matt Spiegel

Matt Spiegel is one of the AdTech industry's most prominent partnership strategists, best known for his role in positioning LiveRamp as the connective tissue of the modern data-driven advertising ecosystem. As EVP of Global Partnerships, he leads the development of LiveRamp's expansive network of technology platforms, data providers, publishers, and enterprise brands, with a particular focus on authenticated identity solutions and privacy-compliant data collaboration in a post-third-party-cookie world. Spiegel's career spans over 15 years across AdTech and MarTech, including a significant tenure at Transunion where he served as Managing Director of the Marketing Solutions division, helping to bridge offline consumer data with digital advertising use cases. His background in data connectivity and identity resolution has made him a sought-after voice on topics including data clean rooms, identity graphs, and the industry's transition away from deterministic cookie-based targeting toward authenticated and probabilistic alternatives. At LiveRamp, Spiegel has been instrumental in scaling the company's Authenticated Traffic Solution (ATS) and RampID ecosystem, forging integrations with major demand-side platforms, publishers, and walled gardens. His work sits at the intersection of commercial strategy and technical infrastructure, making him a rare operator who can translate complex identity architecture into business value for partners and clients alike.

• Bachelor's Degree, University of Michigan

• Scaled LiveRamp's Authenticated Traffic Solution (ATS) to thousands of publisher integrations globally
• Built LiveRamp's global partnership ecosystem spanning DSPs, SSPs, data providers, and enterprise brands
• Led partnership strategy during LiveRamp's critical transition from an Acxiom subsidiary to an independent public AdTech infrastructure company