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Matt Spiegel

EVP, TruAudience Growth Strategy at TransUnion

Spiegel is known for building the partnership ecosystems that make privacy-compliant identity resolution and data connectivity work at scale, particularly through LiveRamp's post-cookie infrastructure including RampID and Authenticated Traffic Solution.

DealmakerSan Francisco, California, United States16+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Matt Spiegel is Executive Vice President, TruAudience Growth Strategy at TransUnion, where he previously led the Media & Entertainment vertical and digital-marketing solutions. He was earlier Managing Director at MediaLink and held senior roles at Omnicom.

Previous Roles

EVP, Media & Entertainment

TransUnion (prior)

Managing Director

MediaLink (prior)

Expertise
Identity ResolutionData ConnectivityRampIDAuthenticated Traffic Solution (ATS)Data Clean RoomsPrivacy-Compliant Marketing TechnologyStrategic Partnership DevelopmentPost-Cookie Advertising
Education
  • Bachelor's Degree, University of Michigan
Notable Achievements
  • Scaled LiveRamp's Authenticated Traffic Solution (ATS) to thousands of publisher integrations globally
  • Built LiveRamp's global partnership ecosystem spanning DSPs, SSPs, data providers, and enterprise brands
  • Led partnership strategy during LiveRamp's critical transition from an Acxiom subsidiary to an independent public AdTech infrastructure company
Speaking Topics
Post-Cookie Identity SolutionsPrivacy-Compliant Data CollaborationData Clean Rooms and InteroperabilityAuthenticated Traffic and Publisher MonetizationThe Future of Addressable Advertising
Connections