Matt Rogers

Matt Rogers is a performance marketing leader at Gymshark, the UK-based fitness apparel brand that has grown into a global direct-to-consumer powerhouse. In his role, he oversees paid media strategy, digital acquisition, and data-driven advertising initiatives that support Gymshark's aggressive international growth. His work sits at the intersection of brand-building and performance, navigating the evolving landscape of social commerce, influencer-driven attribution, and programmatic channels. Rogers has built his career within the DTC and e-commerce marketing ecosystem, developing expertise in paid social, search, and the measurement challenges that come with scaling a digitally native brand. Gymshark's reliance on platforms like Meta, TikTok, and Google makes his role central to understanding how algorithmic advertising and creative performance intersect at scale. While not a traditional AdTech vendor-side figure, Rogers represents the brand-side operator perspective that is increasingly influential in shaping how AdTech solutions are evaluated and adopted. His work at a high-growth consumer brand gives him credibility in conversations around attribution, incrementality testing, and the practical realities of performance marketing in a post-cookie environment.

Last updated Sep 27, 2026 by the ATDb Editorial Team