Mathieu Roche

Mathieu Roche is the CEO of ID5.¹ ID5 provides adaptive identity technology that connects signals across environments to strengthen addressability and advertising effectiveness, supporting collaboration among advertisers, publishers, and technology partners.² Before co-founding ID5 in 2017, he spent over a decade at European data specialist Weborama, where he led international development and launched its DMP offering worldwide, during which time the company expanded into roughly a dozen countries and grew from 3 to 30 million euros in revenue.¹ At ID5, he has directed investment in machine learning technology to connect consented signals and generate persistent universal IDs.³ He holds a degree from Institut Commercial de Nancy and a Master of Science from the Georgia Institute of Technology.¹ Source 1: adeconforum.com — Mathieu Roche Source 2: id5.io — Holding Identity to Higher Standards - ID5.io Source 3: adexchanger.com — Addressing Addressability, With ID5 CEO Mathieu Roche

• CEOCurrent

  ID5

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