Mathew Micheli
Mathew Micheli is best known as the co-founder and co-CEO of Viral Nation, a global influencer marketing agency and talent management firm he co-founded in 2014 alongside Joe Gagliese. Under his leadership, Viral Nation has grown into one of the most prominent players in the influencer marketing space, representing thousands of creators and executing campaigns for major global brands across gaming, consumer goods, technology, and entertainment verticals. Micheli has been instrumental in shaping Viral Nation's dual-sided model — operating both as a talent agency representing social media influencers and as a full-service influencer marketing agency connecting brands with creator audiences. The company has expanded its offerings to include social intelligence technology and brand safety tools, reflecting Micheli's focus on data-driven influencer marketing at scale. As a recognized voice in the influencer marketing industry, Micheli has spoken publicly on topics including creator economy trends, brand-influencer partnerships, and the evolution of social media marketing. Viral Nation has been recognized on multiple growth and industry lists, cementing its status as a leader in the space.
Last updated Oct 17, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 11 years
Bio
Mathew Micheli is best known as the co-founder and co-CEO of Viral Nation, a global influencer marketing agency and talent management firm he co-founded in 2014 alongside Joe Gagliese. Under his leadership, Viral Nation has grown into one of the most prominent players in the influencer marketing space, representing thousands of creators and executing campaigns for major global brands across gaming, consumer goods, technology, and entertainment verticals. Micheli has been instrumental in shaping Viral Nation's dual-sided model — operating both as a talent agency representing social media influencers and as a full-service influencer marketing agency connecting brands with creator audiences. The company has expanded its offerings to include social intelligence technology and brand safety tools, reflecting Micheli's focus on data-driven influencer marketing at scale. As a recognized voice in the influencer marketing industry, Micheli has spoken publicly on topics including creator economy trends, brand-influencer partnerships, and the evolution of social media marketing. Viral Nation has been recognized on multiple growth and industry lists, cementing its status as a leader in the space.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Viral Nation in 2014, growing it into one of the world's leading influencer marketing and talent agencies
- Scaled Viral Nation to represent thousands of social media creators globally while serving major brand clients across multiple verticals
- Expanded Viral Nation's capabilities to include proprietary social intelligence and brand safety technology