Mat Ratty

Mat Ratty is the CEO of TrafficGuard, an ad fraud prevention company headquartered in Perth, Australia, that helps advertisers protect their digital media budgets from invalid traffic, click fraud, and ad fraud across mobile, affiliate, and programmatic advertising channels. Under his leadership, TrafficGuard has grown into a recognised player in the ad verification and traffic quality space, serving clients globally and partnering with major platforms and ad networks. Ratty has been instrumental in positioning TrafficGuard as a technology-first solution in the increasingly complex ad fraud landscape, advocating for greater transparency and accountability in digital advertising supply chains. His work sits at the intersection of AdTech infrastructure and brand safety, areas of growing importance as digital ad spend continues to scale.

Last updated Oct 24, 2026 by ATDb automated enrichment