Mary Yee

Mary Yee is a seasoned marketing and advertising executive with deep experience in brand strategy, media planning, and integrated marketing communications within the entertainment and consumer electronics space. At Sony, she has been instrumental in shaping how the brand connects with consumers across traditional and digital media channels, including programmatic and data-driven advertising approaches that reflect the evolving AdTech landscape. Her career has spanned senior marketing roles that bridge creative brand vision with performance-oriented media execution. Yee has worked at the intersection of entertainment content and consumer engagement, leveraging emerging advertising technologies to optimize reach and relevance for Sony's diverse portfolio of products and properties. While not exclusively an AdTech practitioner, Yee represents the brand-side perspective that is central to the advertising ecosystem — a senior client-side executive whose media investment decisions and platform partnerships influence how AdTech vendors and publishers develop their offerings for major entertainment advertisers.

• Employee

  Sony

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