Mary Murcko

Mary Murcko is a veteran digital advertising executive best known for her leadership roles at major ad networks and her focus on ad quality, publisher monetization, and programmatic operations. She founded Fixated, a consultancy and solutions firm aimed at helping publishers and advertisers navigate the complexities of the modern programmatic ecosystem, with a particular emphasis on ad quality and revenue optimization. Murcko previously served in senior roles at companies including ValueClick (now Conversant) and other digital media organizations, where she built a reputation for operational excellence and a deep understanding of the publisher side of the ad ecosystem. Her career spans over 15 years in AdTech, giving her a broad perspective on the industry's evolution from early ad networks through the rise of programmatic and header bidding. She is recognized in the industry for her practical, operator-focused approach to solving monetization and ad quality challenges, and has been a voice for publisher interests in an ecosystem often dominated by buy-side perspectives. Her work at Fixated reflects her commitment to bringing transparency and effectiveness to digital advertising supply chains.

Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026