Mark Weinstein

Mark Weinstein serves as Senior Vice President and Chief Marketing Officer at Hilton, where he oversees global marketing strategy, brand management, and the Hilton Honors loyalty program — one of the largest and most data-rich loyalty ecosystems in the hospitality industry. His work sits at the intersection of customer experience, data-driven personalization, and modern marketing technology, making him a significant figure in how large enterprises leverage first-party data and loyalty infrastructure for targeted engagement and media activation. Weinstein has been instrumental in evolving Hilton Honors into a platform that not only drives direct bookings but also serves as a rich first-party data asset for personalized marketing and media targeting. Under his leadership, Hilton has leaned into digital transformation, CRM sophistication, and partnerships that reflect the broader AdTech industry's shift toward cookieless, consent-based identity solutions. His approach to loyalty as a marketing engine has been widely cited as a model for hospitality and travel brands navigating the deprecation of third-party cookies. Prior to his CMO role, Weinstein held senior marketing and loyalty leadership positions within Hilton, building deep expertise in customer lifecycle marketing, segmentation, and the use of data analytics to drive revenue. He is a frequent voice in marketing and travel industry conversations about the future of personalization, loyalty-driven media, and the role of first-party data in an increasingly privacy-centric advertising landscape.

Last updated Sep 11, 2026 by ATDb automated enrichment