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Mark Shambura

Operator

Mark Shambura is currently independent.

Role: Former Vice President, Brand Marketing, Panera BreadBased: St. Louis, Missouri, United States

Last updated Sep 27, 2026 by the ATDb Editorial Team

Years in industry
15 years

Expertise & education

Expertise

Brand MarketingLoyalty Program MarketingDigital Marketing StrategyFirst-Party DataCustomer EngagementQSR MarketingPersonalizationIntegrated Media Campaigns

Speaking topics

Brand loyalty and first-party data strategyDigital marketing in the QSR industryCustomer personalization at scale

Recognition

Notable achievements

  • Contributed to the growth of MyPanera, one of the largest restaurant loyalty programs in the U.S. with over 50 million members
  • Led brand marketing initiatives supporting Panera's digital transformation and omnichannel customer engagement