Mark Kupferman

Mark Kupferman serves as EVP Chief Insights and Marketing Officer at CEC Entertainment, the parent company of Chuck E. Cheese and Peter Piper Pizza. In this role, he oversees marketing strategy, consumer insights, and brand development for a company that operates hundreds of family entertainment and dining venues across the United States and internationally. CEC Entertainment relies heavily on targeted marketing to reach families with young children, making Kupferman's insights and marketing function central to the business. Kupferman has built a career at the intersection of consumer insights and marketing leadership, with a focus on understanding family and youth audiences. His work at CEC Entertainment has included navigating the brand through significant challenges, including the company's bankruptcy filing in 2020 during the COVID-19 pandemic and its subsequent restructuring and relaunch efforts.

• EVP Chief Insights and Marketing OfficerCurrent

  CEC Entertainment

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