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Marcel Marcondes

Thought Leader

Marcel Marcondes is the Global Chief Marketing Officer of AB InBev, the world's largest beer company, where he oversees marketing strategy across a portfolio of over 500 brands including Budweiser, Corona, and Stella Artois in more than 50 countries. He is widely recognized for championing a philosophy that balances data-driven precision with genuine creative ambition, arguing that technology and human storytelling must coexist rather than compete. His leadership has positioned AB InBev as one of the most influential voices in the ongoing debate about the future of brand advertising in a fragmented, digital-first media landscape.

Last updated Jun 24, 2026 by ATDb automated enrichment

Role
Global Chief Marketing Officer
Company
AB InBev
Based
New York, New York, United States
Boards
1

AI-drafted from public sourcesno sources yet

Years in industry
25 years

Bio

Marcel Marcondes is the Global Chief Marketing Officer of AB InBev, the world's largest beer company, where he oversees marketing strategy across a portfolio of over 500 brands including Budweiser, Corona, and Stella Artois in more than 50 countries. He is widely recognized for championing a philosophy that balances data-driven precision with genuine creative ambition, arguing that technology and human storytelling must coexist rather than compete. His leadership has positioned AB InBev as one of the most influential voices in the ongoing debate about the future of brand advertising in a fragmented, digital-first media landscape.

Expertise & education

Expertise

Brand Building at ScaleData-Driven MarketingProgrammatic AdvertisingGlobal Media StrategyConsumer InsightsDigital TransformationCreative EffectivenessSports and Entertainment Marketing

Education

  • Business Administration, Universidade de São Paulo (USP)

Speaking topics

The future of brand building in a digital worldBalancing creativity and data in modern marketingGlobal vs. local marketing strategyPurpose-driven advertisingSports sponsorship and cultural relevance

Recognition

Notable achievements

  • Led AB InBev's marketing through multiple high-profile Super Bowl campaigns, consistently among the most-discussed advertisers in the event
  • Oversaw the global repositioning of Budweiser as a purpose-driven brand with campaigns like 'This Bud's for You'
  • Championed AB InBev's shift toward first-party data strategies and direct consumer relationships across its brand portfolio
  • Helped establish AB InBev as a Cannes Lions Grand Prix-winning advertiser under his global marketing leadership

Awards

Adweek Brand Genius recognitionFeatured in Ad Age's influential marketing executives lists

Publications

  • Contributor to industry discussions via Adweek, Ad Age, and Cannes Lions forums