Founder & CEO at Adelaide
Guldimann is a pioneering figure in the attention measurement movement within AdTech, and Adelaide has become a reference point for the industry's exploration of post-impression metrics, making him a highly notable addition to any AdTech database.
Last updated Apr 18, 2026 by jonholm
Marc Guldimann is the founder and CEO of Adelaide, an attention measurement company that has become one of the leading voices in the shift toward attention metrics as a currency for advertising effectiveness. He previously co-founded Parsec, a time-based advertising platform, and has been a consistent advocate for rethinking how digital advertising is measured and valued. His work on attention metrics is influencing how agencies and brands evaluate media quality.