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Manu Mathew

CEO & Co-Founder at Cohora

Co-founding and scaling Visual IQ into a leading marketing attribution platform acquired by Nielsen

OperatorBoston, Massachusetts, United States19+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Manu Mathew is the CEO and Co-Founder of Cohora, a B2C customer retention and activation platform he has led since 2023. He previously co-founded Visual IQ, a pioneering marketing attribution company where he served as CEO until its acquisition by Nielsen in 2017, and later served as President, Americas at Ad-Lib.io. Across his career, Manu has been a consistent builder at the intersection of marketing technology and data-driven performance.

Previous Roles

Co-Founder & CEO

Visual IQ (2009–2017 (acquired by Nielsen))

President, Americas

Ad-Lib.io (~2020)

Expertise
Multi-Touch Attribution (MTA)Marketing Mix Modeling (MMM)Cross-Channel MeasurementMarketing AnalyticsData-Driven AttributionMarketing Intelligence SoftwareROI OptimizationAdTech & MarTech Strategy
Notable Achievements
  • Co-founded Visual IQ in 2006, building it into one of the leading marketing attribution platforms in the industry
  • Led the sale of Visual IQ to Nielsen in 2017, one of the notable AdTech/MarTech acquisitions of that year
  • Helped establish multi-touch attribution as a foundational methodology in modern marketing measurement
Speaking Topics
Multi-Touch Attribution and Marketing MeasurementCross-Channel Marketing AnalyticsThe Future of Marketing Mix ModelingData-Driven Marketing OptimizationAdTech Consolidation and the Evolution of Measurement
Connections