Skip to content
ATDbbeta
MM

Manu Mathew

Operator

Manu Mathew is the CEO and Co-Founder of Cohora, a B2C customer retention and activation platform he has led since 2023. He previously co-founded Visual IQ, a pioneering marketing attribution company where he served as CEO until its acquisition by Nielsen in 2017, and later served as President, Americas at Ad-Lib.io. Across his career, Manu has been a consistent builder at the intersection of marketing technology and data-driven performance.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
CEO & Co-Founder
Company
Cohora
Based
Boston, Massachusetts, United States
Connections
1
Years in industry
19 years

Bio

Manu Mathew is the CEO and Co-Founder of Cohora, a B2C customer retention and activation platform he has led since 2023. He previously co-founded Visual IQ, a pioneering marketing attribution company where he served as CEO until its acquisition by Nielsen in 2017, and later served as President, Americas at Ad-Lib.io. Across his career, Manu has been a consistent builder at the intersection of marketing technology and data-driven performance.

Career

  • Co-Founder & CEO

    Visual IQ · 2009–2017 (acquired by Nielsen)

  • President, Americas

    Ad-Lib.io · ~2020

Expertise & education

Expertise

Multi-Touch Attribution (MTA)Marketing Mix Modeling (MMM)Cross-Channel MeasurementMarketing AnalyticsData-Driven AttributionMarketing Intelligence SoftwareROI OptimizationAdTech & MarTech Strategy

Speaking topics

Multi-Touch Attribution and Marketing MeasurementCross-Channel Marketing AnalyticsThe Future of Marketing Mix ModelingData-Driven Marketing OptimizationAdTech Consolidation and the Evolution of Measurement

Recognition

Notable achievements

  • Co-founded Visual IQ in 2006, building it into one of the leading marketing attribution platforms in the industry
  • Led the sale of Visual IQ to Nielsen in 2017, one of the notable AdTech/MarTech acquisitions of that year
  • Helped establish multi-touch attribution as a foundational methodology in modern marketing measurement
Connection details