Mahta Eghbali
Mahta Eghbali serves as VP and Head of Brand Partnerships at Mattel, where she leads the company's efforts to forge co-branded collaborations, licensing arrangements, and marketing partnerships that extend the reach of Mattel's portfolio of iconic brands including Barbie, Hot Wheels, and Fisher-Price. Mattel has become an increasingly prominent player in brand partnership and entertainment marketing, particularly following the cultural phenomenon of the Barbie brand's expansion into film and consumer collaborations.
Last updated Oct 22, 2026 by ATDb automated enrichment
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Bio
Mahta Eghbali serves as VP and Head of Brand Partnerships at Mattel, where she leads the company's efforts to forge co-branded collaborations, licensing arrangements, and marketing partnerships that extend the reach of Mattel's portfolio of iconic brands including Barbie, Hot Wheels, and Fisher-Price. Mattel has become an increasingly prominent player in brand partnership and entertainment marketing, particularly following the cultural phenomenon of the Barbie brand's expansion into film and consumer collaborations.