Founder and CEO at Woo Agency
Lynne d Johnson is known for being an early and influential voice in social media marketing and digital brand strategy, and for her ability to translate emerging technology trends into actionable frameworks for brands and agencies.
Last updated Feb 27, 2026 by AI Enrichment
Lynne d Johnson is a pioneering digital marketing strategist best known for her early and sustained advocacy around social media marketing, influencer culture, and emerging advertising technologies. As Founder and CEO of Woo Agency, she leads a strategic consultancy helping brands and agencies navigate the intersection of culture, technology, and advertising — with particular focus on AI, immersive media, and the evolving creator economy. Her ability to identify inflection points in digital media before they become mainstream has made her a trusted voice across the AdTech and marketing industries. Johnson's career spans more than two decades in digital media, during which she has held roles at prominent media and publishing organizations before transitioning into independent consulting and agency leadership. She was an early and influential voice on platforms like Twitter and in the blogosphere, building a reputation as a connector of ideas and communities at the intersection of hip-hop culture, technology, and marketing. Her work at organizations including Fast Company and various digital media outlets helped shape early conversations about branded content and social media strategy. A sought-after speaker and writer, Johnson has contributed thought leadership to major industry publications and conferences on topics ranging from influencer marketing and brand storytelling to blockchain in advertising and the future of immersive brand experiences. Her cross-disciplinary perspective — blending cultural fluency with technical understanding of the AdTech stack — distinguishes her as both a practitioner and an evangelist for responsible, innovative marketing.
Fast Company (circa 2009-2012)
Various Clients (2012-2018)