Lukasz Olszewski

Lukasz Olszewski is best known as the CEO of Yieldbird, one of Europe's most prominent programmatic monetization and yield management companies, which has built a strong reputation for helping publishers maximize revenue through data-driven SSP optimization, header bidding strategy, and supply chain transparency. Under his leadership, Yieldbird has grown into a trusted partner for publishers across European and global markets, consistently advocating for best practices in the programmatic supply chain. Olszewski has been a vocal thought leader in the publisher-side programmatic ecosystem, contributing insights on topics such as header bidding implementation, bid density optimization, and the evolving role of SSPs in a post-cookie landscape. His work at Yieldbird has positioned the company as both a practitioner and an educator in the space, producing research and commentary that has influenced how publishers approach yield management. With over a decade of experience in AdTech, Olszewski has navigated the industry through significant shifts including the rise of header bidding, the consolidation of the SSP market, and growing pressure around supply path optimization (SPO). He is regarded as a knowledgeable operator who combines technical depth with strategic business acumen in the publisher monetization space.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026