Luiz Sanches

Luiz Sanches is one of Brazil's most celebrated advertising creatives, widely recognized for his long and distinguished tenure at AlmapBBDO in São Paulo, where he rose to become Chief Creative Officer and helped cement the agency's reputation as one of the most awarded in the world. Under his creative leadership, AlmapBBDO produced iconic campaigns for brands including Volkswagen, Havaianas, and Getty Images, earning top honors at Cannes Lions, the Clio Awards, and other major global festivals. His work is known for its wit, craft, and cultural resonance. Sanches spent the better part of two decades at AlmapBBDO, becoming synonymous with the agency's creative identity and Brazil's broader standing in global advertising. His campaigns consistently ranked among the most-awarded work internationally, and he became a respected jury member and speaker on the global awards circuit. He subsequently moved client-side, taking on the role of Global Chief Creative and Design Officer at Kimberly-Clark, the consumer goods company behind brands such as Huggies, Kleenex, and Scott, where he leads creative and design strategy across the company's global portfolio.

• Global Chief Creative and Design OfficerCurrent

  Kimberly-Clark

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