LO
Lucía Ongay
Executive
Regional GM at a major SSP covering LATAM, hitting geographic diversity and the under-covered regional leadership axis for multinational AdTech firms.
Role: General Manager, LATAMCompany: Index Exchange
Last updated Jun 27, 2026 by the ATDb Editorial Team
Bio
Lucía Ongay leads Index Exchange's commercial and operational expansion across Latin America, managing publisher relationships and buy-side connectivity for one of the major independent SSPs in a high-growth regional market. She represents the growing importance of LATAM programmatic infrastructure as digital advertising spend in Brazil, Mexico, and Argentina accelerates. Her work involves navigating complex regulatory environments and building programmatic supply chains in markets with distinct data privacy frameworks.
Expertise & education
Expertise
LATAM ProgrammaticSSP OperationsPublisher Monetization