Lucía Ongay

Lucía Ongay is a senior AdTech operator building out Index Exchange's commercial and operational footprint across Latin America, one of the fastest-growing programmatic markets globally. In her role as General Manager for LATAM, she oversees publisher development, buy-side connectivity, and regional strategy for a major independent supply-side platform navigating the complexities of markets like Brazil, Mexico, and Argentina — each with distinct regulatory, cultural, and infrastructure dynamics. Her work sits at the intersection of programmatic supply chain development and regional market expansion, requiring deep fluency in both technical SSP operations and the nuanced business environments of LATAM. This includes navigating Brazil's LGPD data privacy framework, Mexico's evolving digital advertising ecosystem, and the broader challenge of building scalable programmatic infrastructure in markets where adoption curves and publisher sophistication vary significantly. Ongay represents a growing cohort of senior AdTech leaders driving institutional investment into LATAM programmatic, a region that has historically been underserved by global platforms relative to its digital advertising growth trajectory. Her leadership at Index Exchange signals the SSP's strategic commitment to capturing supply and demand relationships in a region increasingly attractive to global advertisers.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026