Lotte Dyhrberg

Lotte Dyhrberg is recognized for her work building and scaling Index Exchange's presence across the Nordic region, a market known for its high programmatic adoption rates, sophisticated publisher ecosystems, and stringent privacy regulatory environments. Her focus on supply-path optimization (SPO) and transparent programmatic trading has positioned her as a credible voice for both publishers and buyers navigating the complexities of European digital advertising. Her career has been rooted in publisher-side and platform-side commercial roles within the programmatic space, giving her a grounded understanding of the sell-side dynamics that define the Nordic market. She has been active in local IAB chapter initiatives, contributing to industry education and standards development tailored to the European context, including GDPR compliance frameworks and privacy-preserving identity solutions. Dyhrberg is known for advocating SPO practices that reflect the realities of European publisher monetization, where direct relationships, quality inventory, and regulatory compliance are paramount. Her work at Index Exchange involves cultivating both publisher partnerships and buyer confidence in the Nordic supply chain, making her an influential operator in a region that often sets the pace for broader European AdTech trends.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026