Liz Reid

Liz Reid is Head of Google Search, a role she assumed in 2024 following the departure of Prabhakar Raghavan from day-to-day search leadership. In this capacity, she oversees the world's most widely used search engine, which serves as the primary vehicle for Google's search advertising business — a segment generating well over $100 billion annually. Her leadership directly shapes how billions of users discover content and how advertisers reach audiences at the moment of intent, making her one of the most influential figures in the broader digital advertising ecosystem. Reid has spent the majority of her career at Google, rising through engineering and product leadership roles across search and related products. She has been deeply involved in the technical evolution of Google Search, including the integration of AI-driven features such as Search Generative Experience (SGE), which has significant implications for how search ads are displayed and monetized. Her engineering background gives her a product-first perspective on search quality and relevance, both of which are foundational to the performance of search advertising. As AI-powered search reshapes the query-to-click-to-conversion funnel, Reid's decisions about how organic and paid results coexist in AI Overviews and generative search formats are being closely watched by advertisers, agencies, and publishers worldwide. Her role places her at the intersection of consumer technology and advertising monetization at a scale unmatched in the industry.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 30, 2026