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Lior Charka

Operator

Lior Charka is VP, Product at OpenX, where he leads product strategy for one of the industry's established programmatic advertising platforms. He brings deep expertise in programmatic technology and mobile monetization developed during his tenure as Director of Product at ironSource, a leading mobile growth and monetization platform.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
VP, Product
Company
Based
Tel Aviv, Israel
Connections
2
Years in industry
10 years

Bio

Lior Charka is VP, Product at OpenX, where he leads product strategy for one of the industry's established programmatic advertising platforms. He brings deep expertise in programmatic technology and mobile monetization developed during his tenure as Director of Product at ironSource, a leading mobile growth and monetization platform.

Career

  • Director of Product

    ironSource

Expertise & education

Expertise

Mobile Programmatic AdvertisingApp MonetizationIn-App BiddingAd MediationUser AcquisitionProgrammatic InfrastructureMobile DSP/SSPSKAdNetwork

Speaking topics

Mobile app monetizationProgrammatic advertising infrastructureIn-app bidding and mediation

Recognition

Notable achievements

  • Led product development for ironSource's programmatic infrastructure supporting mobile app growth at scale
  • Contributed to product continuity and integration during ironSource's merger with Unity Technologies
Connection details