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Lior Charka

VP, Product at OpenX

Programmatic advertising product leadership at scale

OperatorTel Aviv, Israel10+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Lior Charka is VP, Product at OpenX, where he leads product strategy for one of the industry's established programmatic advertising platforms. He brings deep expertise in programmatic technology and mobile monetization developed during his tenure as Director of Product at ironSource, a leading mobile growth and monetization platform.

Previous Roles

Director of Product

ironSource

Expertise
Mobile Programmatic AdvertisingApp MonetizationIn-App BiddingAd MediationUser AcquisitionProgrammatic InfrastructureMobile DSP/SSPSKAdNetwork
Notable Achievements
  • Led product development for ironSource's programmatic infrastructure supporting mobile app growth at scale
  • Contributed to product continuity and integration during ironSource's merger with Unity Technologies
Speaking Topics
Mobile app monetizationProgrammatic advertising infrastructureIn-app bidding and mediation
Connections