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Lior Charka

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Lior Charka is VP, Product at OpenX, where he leads product strategy for one of the industry's established programmatic advertising platforms. He brings deep expertise in programmatic technology and mobile monetization developed during his tenure as Director of Product at ironSource, a leading mobile growth and monetization platform.

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026

Role
VP, Product
Company
OpenX
Based
Tel Aviv, Israel
Connections
3
Years in industry
10 years

Bio

Lior Charka is VP, Product at OpenX, where he leads product strategy for one of the industry's established programmatic advertising platforms. He brings deep expertise in programmatic technology and mobile monetization developed during his tenure as Director of Product at ironSource, a leading mobile growth and monetization platform.

Career

  • Director of Product

    ironSource

Expertise & education

Expertise

Programmatic AdvertisingSupply-Side Platforms (SSP)Mobile MonetizationMobile Growth PlatformsAd Exchange TechnologyCurationProduct StrategyHeader Bidding

Speaking topics

Programmatic advertising product strategyMobile monetization and growth platformsIntelligent SSP evolutionSupply-side curation

Recognition

Notable achievements

  • Appointed VP, Product at OpenX as part of a strategic leadership expansion to advance its Intelligent SSP strategy
  • Built deep programmatic and mobile monetization product expertise as Director of Product at ironSource
Connection details